Analysis of People’s perception on the Bharatiya Janata Party election manifesto

With political slugfest getting even murkier, political parties of India have gone all out to woo the electorate. BJP’s Manifesto focuses on a number issues including development, education, security, domestic and foreign policies, infrastructure and healthcare. As far as development is concerned, North Eastern States, Jammu & Kashmir, Seemandhra and Telangana will be given special attention. BJP promises to promote tourism, education and technology to empower the weaker sections of the society especially tribal. BJP talks about devising a new healthcare policy which has not changed since the year 2002, modernizing government hospitals and setting up AIMS like medical and Para-medical colleges in every state.

However the million dollar question is – Has BJP been able to convince the country that it is a party with a difference? Let’s find out people’s perception for BJP’s election Manifesto on the basis of sentiment analysis performed using myRosys.

“What are the sentiments of masses on Bharatiya Janata Party election manifesto?”

• 36% of the posts with respect to BJP’s Manifesto were negative, 29% were positive and 35% were neutral. However, as compared to Congress party, the tide is certainly in favour of BJP.

The most commonly used words in the posts are depicted in the following Word Map.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around “BJP Manifesto 2014� in all the major social media networks and found:
• Analysis of social networks clearly shows that users were most active on Facebook with over 450 comments. Yahoo was least active and the rest of the social media had fairly equal representation.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the graph below, people commented the most on 22^nd April and 28^th April as compared to any other day. Traffic on Facebook has been fairly stable. However, there was a sudden surge in activity on twitter and Google Plus on 28^th April.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a elector wants to understand the public sentiment about the prospective candidate he/she wishes to cast their vote, then they should do a quick sentiment analysis about them and understand the public sentiments whether they rightly deserve the vote or not. If the public sentiment is positive then it may be a good idea to go ahead with the decision to cast your vote to the desired candidate. Hence, myRosys can be a powerful medium that helps people understand the true sentiments of people about the candidate and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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