Analysis of people’s perception on the Amazing Spiderman 2 movie

What are your plans for this weekend? Are you planning to go for a trip out of the city or just have some shopping? It won’t be wrong if we say that you are quite excited about watching “The Amazing Spiderman 2� movie too. Is that right? So, would you like to know more about it?

This movie is a sequel to the 2012 release of The Amazing Spiderman. The electro man was the new addition to the legend of Peter Parker. In the meantime, myRosys team did a little investigation in social media sites and here’s what we have found about people’s sentiments and what they are talking about this movie.

“What are the sentiments of masses on the Amazing Spider man 2 movie�?

• About 53% posts carried neutral sentiments where as 37% posts show positive sentiments and only 10% posts show negative sentiments. It seems like about one third people were excited about this movie and enjoyed it. But, the high volume of neutral posts may infer that either you did not want this sequel or you liked the old Peter Parker.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around the Amazing Spider man 2 in all the major social media networks and found:
• Analysis of social networks clearly showed Twitter was the most tweeted media with more than 2300 tweets which is more than 81% of all posts that we monitored in the given time period which was followed by googleplus and facebook with 200+ and 150+ posts respectively.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

There were 3 dates with higher no of posting on social media sites, 24th April, 29th April and 1st May. It could be because on 24th and 25th April, the movie was released in many European countries. However, 29th April was the most tweeted day regarding this movie and it seems like people were discussing to enjoy the weekends with this movie once the last phase of election was over. No wonder 1st May was one of the most trending days; the movie was released on this day in India.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• When someone wants to understand the public sentiment about a particular movie or an actor or a character, he/she should do a quick sentiment analysis about them and understand the public opinion. If the public sentiment is positive then it may be a good idea to go ahead with the decision to promote a certain movie or character. Hence, myRosys can be a powerful medium that helps you understand the true sentiments of people about the movies and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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