Post reach, post impressions, user engagement, and content consumption are some of the key measurements to evaluate the success of any content that you publish online. Any social media campaign you launch cannot be successful without the success of your content marketing strategy. And you need to reach a large enough audience to ensure this success. And, in order to increase the campaign’s reach, you should utilize the vast network of friends and followers of your industry influencers.

Individuals who hold a position of high repute among your target audience and can impact your buyer’s decisions are called influencers. These could be major referral sources, popular bloggers, editors of newsletters relevant to your industry, or even your loyal customers. Influencers are specific to discrete market segments. Seeking help of your influencers in spreading your content to a wider target audience by sharing it in their network is called influencer marketing.

Effective influencer marketing helps in getting more Twitter followers and increasing Facebook likes for your brand. If social influencers recommend your brand, it has a greater social media impact that results in a more efficient online reputation management of your brand.

Social media marketing is incomplete without influencer marketing, but, influencer identification can be very difficult. However, our social media management tool, myRosys, provides 3 easy and effective ways to identify such people to leverage their social prowess.

Influencer Marketing

Connect with the Influencers

Building relationship with your influencer is the most important task as this would help you leverage the benefits of his reach. There are a plenty of ways to reach out and make a connection through social media accounts. Besides your industry’s influencers, also identify a list of people who you are well connected with and who also know your industry’s influencers. Ask them for a quick introduction and take things from there.

You can connect with them online by following the below mentioned methods:

  • If your influencer is a blogger, use the tool Blog Search to find and build your relationship with the influencer.
  • Organize a webinar inviting all your potential influencers could be a way to stimulate their interest.
  • Connect on Facebook communities and fan pages.

You can also connect with them offline by either of the following methods:

  • Organize a special event/seminar/conference can be a good way to connect and build relationships. Invite all those people who you can think of as your potential influencer.
  • Meet them at related business parties, conferences and seminars.
  • Keep networking at local craft fairs and shows.

But, before you can connect with an influencer, you need to search and identify influencers for your industry.

Identify Influencers

Manually identifying influencers is extremely challenging. However, you can easily identify influencers using our Social Media Management tool, myRosys. This can be done in either of the following ways:

ESearch: myRosys allows you to setup keywords pertaining to your industry and search the World Wide Web for influencers.

Klout: It is an easy way to find your influencers on Twitter. This feature gets you influencers automatically from Klout.

Twitter It helps you search your influencers manually by entering the twitter handle and identifying the influencer.

Identified influencers can be grouped into different named segments. This helps in organizing these contacts in a better way and also helps in sending the amplification requests to specific sets of people together.

Amplify your Social Media Campaign

Once you have established a connection with the influencer, you can send amplification emails to them, requesting them to share your content with their friends and followers.