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Ad targeting helps you show your ads to specific group of people. When you create an ad from your business’s Facebook Page, you have the opportunity to target your ad to people based on location and demographics like age, gender and interests.
You can choose from one or a combination of targeting options that suit your business’s needs, while helping you reach the people you care about.
Using workplace targeting makes it easy to get your content in front of the right people at the right company.
Using workplace targeting is one of the most effective ways to target users on Facebook, especially when it comes to informing the media and other influencers.
Some other uses are as below:
If you own or manage a restaurant, publish posts about your daily specials and promote your posts to people who work at the businesses within walking distance.

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