Facebook is a medium, which feeds approximately 1.49 billion users, worldwide, with varied content. Companies find Facebook marketing attractive to reach their desired segment as it covers diverse demographic users and is a great social media platform for business. Facebook is constantly changing and upgrading its software to provide clients with a holistic and enriching experience. Marketers who upgrade their profiles and implement the changes with time, are successful. Let us look at some of the latest social media trends in Facebook marketing

1. Facebook video domination: Facebook surpassed even YouTube, in its video views, in August. Advertisers plan to follow suit. It is also believed that Facebook marketing campaigns will include mostly videos by end of this year.

2. Facebook as a social wallet: You must have noticed the ‘buy’ button near the ads that appear on Facebook. This social media trend allows the users to directly purchase the desired goods from Facebook itself, without navigating to another page. Facebook marketing, thus provides vendors with a new pool customers that they have always longed for.

3. More appealing visuals: With the introduction of the cover photo option, Facebook marketing enables providing clients with appealing visuals. This allows companies, to showcase more of their offerings in one glance.

4. App diversification: Just like any other successful organization, Facebook also diversifies their business in trends that they find worthy to invest. One of the new and recent diversification of the company was introduction of the messenger app. The messenger app allows users to chat and call each other directly, without opening Facebook.

At 1.49 billion, Facebook has more monthly active users than Twitter (284 million) WhatsApp (500 million) and Instagram (200 million) combined. This is a shout out for all marketers to follow these social media marketing trends.