Best practices for generating leads through Social Media

Are you able to generate leads for your business using Social Media? Did you know that over 80% of all transactions start online?

How to Attract Leads using Social Media?
One of the main reasons why Social Media Marketing has been so effective is because it is a form of inbound marketing. Inbound marketing is like a magnet, it pulls customers into your website. Outbound marketing, such as television commercials, newspaper ads, etc. are intrusive and annoying. Worst of all, outbound marketing channels are less effective and more expensive as these messages are easier to block out and ignore.

Step 1: Sign-up for Social Media accounts

Create accounts for yourself and your business on Facebook, Twitter, and LinkedIn. There are many more useful social media websites, but start with these for now to keep things manageable.

Step 2: Listen to existing users

Before you engage yourself in these social media networks, observe what others are doing. Preferably, observe what the â€œexpertsâ€? are doing to get the best idea of how to get involved. myRosys Search is a great place to get started.

Step 3: Interact with Social Media Influencers

Find people who regularly share content about your industry. Use the influencer tool in myRosys to identify these influencers. Interact and convince them to share your content.

Step 4: Share relevant content with your contacts/influencers

Begin gathering and developing as much relevant content about your industry and your business as possible. The key elements of developing your content to remember are:

1. It is not about you or your company; it is all about your audience
2. Use customer-centric marketing relevant to your customerâ€™s interests not yours
3. Use your primary SEO Keywords in all your content creation
4. Be helpful and informative at times. Contribute problem solving, tips, checklists, how to, etc.