In 2008 when social media monitoring solutions like Radian6 and Collective Intellect started popping up, we talked a lot about the importance of listening to online conversations. Most companies looked at monitoring as a defense mechanism and reactive practice — Find mentions of your brand to know when you have to shift into crisis mode. But a handful of us saw the opportunity for proactive social monitoring and advocated for a more robust use of the tools.

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How to setup Social Media Monitoring using myRosys: http://youtu.be/sAROpega_f4