Analysis of people’s perception on the return of Narayana Murthy to Infosys

Narayana Murthy once quoted; “It is easier to build a new company than to revive a dying company�. Seems this time around he has to overcome his own beliefs and lead a path to recovery for Infosys as he has been called upon by Infosys as the Executive Chairman. Although Infosys is far from dying and is still one of the biggest IT companies in India but the recent reports on the company’s declining profits do tell a tale that Infosys will want to change.

Whether Narayana Murthy, who started Infosys with six other engineers with a capital of just $ 250 in 1981, be able to revive Infosys and take it again to the heights, Infosys once achieved under him, is still arguable.

The big question is: “What are the sentiments of masses on Narayana Murthy’s return to Infosys�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

•After the analysis of the posts on Narayana Murthy’s return on the social media, we found that 351 (30%) posts across the social media were made with positive sentiments, which is believable because of Murthy’s glorious past in which he took Infosys to a $ 7 Billion software major. 301 (26%) posts had negative responses as Infosys has abandoned the principles it once professed on founders’ retirement, nepotism and leadership development. 514 (44%) posts had a neutral tone towards Murthy’s return.

•Analysis of social networks clearly showed that users on GooglePlus (531 posts) were the most active with respect to the Infosys founder’s return. While Facebook (345 posts) and Twitter (280 Posts) had seen lesser posts than GooglePlus. Yahoo (10 posts) didn’t receive an overwhelming response when compared with other social media networks.

Detailed results of the people’s perception of the sentiment analysis performed by myRosys:

Post Analysis: •351 (30%) posts across the social media were made with positive sentiments
•301 (26%) posts had negative responses
•514 (44%) posts had a neutral tone towards Murthy’s return.

•Noise analysis performed by myRosys:
myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Narayana Murthy’s return to Infosys in all the major social media networks and found:

Analysis of social networks clearly showed that users on Google Plus (531 posts) were the most active with respect to Infosys founder’s return. While Facebook (345 posts) and Twitter (280 Posts) were also active post the declaration. Yahoo (10 posts) didn’t receive an overwhelming response when compared with other social media networks.

• Preview of user comments found by myRosys :

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

How posts on Narayana’s Murthy’s return were trending across Social Media:

As it can be seen from the results, there were very few posts about Narayana Murthy on various social media networks till 31st May but after the official announcement from Infosys there was an exponential increase in the online traffic on Google Plus but Twitter users seem to be more active about Murthy’s return at the time of publishing this report.

Who are the Social Influencers with respect to Murthy’s return: We call those accounts as social influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to know how connected people are with Narayana Murthy’s return to Infosys then it can do a sentiment analysis and understand the effect of Narayana Murthy’s return on People’s sentiments. This may be extremely helpful if a brand wants to connect with Infosys. As the analysis shows that people are more positive towards Narayana Murthys’s return, it may be the right time to get in partnership with Infosys as market sentiment towards Infosys is positive.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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