Monsoon rains arrived nearly two weeks early and gave people some relief from the summer heat but unfortunately the same heavy monsoon rains triggered floods which have swept away buildings, roads and vehicles in the state of Uttarakhand. The neighbouring state of Uttar Pradesh has also been hit. And very recently the floods hit the low lying areas of Delhi. Although Kedarnath temple survived the flash floods but the whole area surrounding the temple has been washed out by the floods.

The big question is: “How deeply have these floods hurt the citizens across India? What are the sentiments of masses on social media?�

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• Post Analysis

The fact that 49% posts on social media were made with negative sentiments says it all. 796 posts were negative as the public sentiment is low because of the fact that the casualties in northern India have not only hurt those people who lost their loved ones but every citizen of India.

• Noise analysis performed by myRosys:

myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around floods in all the major social media networks and found:

Analysis of social networks clearly showed that users on Facebook (713 posts) were the most active and were posting three times more than Twitter users (294 posts). Google Plus (712 posts) users were also very active with respect to the floods.

• Preview of user comments found by myRosys : Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

• How posts on floods were trending across Social Media:

Social media networks were very active with respect to the issue. Facebook users were the most active. As can be seen from the data below, there were few posts about the floods till 17th June’2013 but once, the news spread about these floods, there were thousands of Users posting about them on various social media accounts.

• Who are the Social Influencers with respect to these floods:

We call those accounts social influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:How Sentiment analysis can be beneficial to brands:

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to know how deeply people are hurt with these floods then it can do a sentiment analysis and understand the effect of the public sentiment. This may be extremely helpful if a brand wants to launch a new product as if there are negative sentiments among people then, it may not be the right time to launch the product and the launch should be delayed.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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