A team that had literally won everything in the past 5 years and was being hailed as one of the best teams ever was destroyed by the team which has the best footballing history. Brazil defeated Spain by three Goals, thanks to two goals from Fred, a Neymar stunner and not to forget David Luiz’s superb save which could have been an equalizer for Spain. So, finally Brazil has a cup in their kitty after a long wait but the crucial cup that the whole Brazil will be waiting for can only be acquired next year, though the venue will be the same, their own backyard and with this same home support.

The big question is: “What are the sentiments of masses towards Brazil on becoming the Confederations cup champion on Social Media?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

33% posts on social media were made with positive sentiments as the Brazilian team always has had some support across the football world. 605 posts were positive with Brazil’s fans going gaga with the win. Only 10% posts were made with negative sentiments as there were mixed emotions among Spain’s fans over Gerard Pique’s booking.

myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Brazil’s win in all the major social media networks and found:

•Analysis of social networks clearly showed that users on Facebook (821 posts) were the most active and were posting much more than Twitter users (535 posts). Google Plus (434 posts) users were also active and made 23% of the total posts across all social media networks.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

Social media networks were very active with respect to the cup final much before it was played. Google Plus users were the most active with respect to the final before it was played but As can be seen from the data below, Facebook users were the most active in the previous two days.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to know how connected people are with Brazil’s win, it can do a quick sentiment analysis using myRosys and understand the sentiments of masses towards the team. This may be extremely helpful if a brand wants to enter into any kind of partnership with Brazil’s football team or wants to associate itself with the team’s players. Hence, myRosys can be a powerful medium that simplifies marketing research on social media.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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