Fukrey: a movie about four Delhi boys planning to make big rocked the box office. The film made from a budget of around 10 crore rupees grossed over 30 crore rupees and is being hailed as a hit. But is the movie actually worth a watch? Keep reading to find out what movie buffs like you are saying about the movie on Social media.

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

42% posts on social media were made with positive sentiments as the movie was being liked especially by the youth. 347 posts were positive about the movie. Only 9% posts were made with negative sentiments as there were a few people who didn’t liked the movie.

myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Fukrey in all the major social media networks and found:

Analysis of social networks clearly showed that users on Twitter (397 posts) were the most active and were posting much more than Facebook users (196 posts). Google Plus (237 posts) users were also active and made more posts than users on Facebook.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

Social media networks were very active with respect to the movie. Twitter users were the most active between 29th June to 2nd July while Google plus users have been consistently posting about the movie since the movie was released.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to associate with any of the movie’s actors then it can do a quick sentiment analysis and understand if the work of the actor is being appreciated or not. Hence, myRosys can be a powerful medium that simplifies marketing research on social media.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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