Bollywood’s biggest superstars Shah Rukh Khan and Salman Khan have finally ended their five year old feud by hugging each other at an Iftar party hosted by Congress Leader Baba Siddique in Mumbai on Sunday. The two stars finally decided to put an end to the controversial fight they had at actor Katrina Kaif’s birthday in the year 2008. The hug became quite a trend on social media networks with thousands of fans posting about the actors within the last 24 hours.

Even Shahrukh khan tweeted about the incident today morning: “Finally u realize turning the page is the best feeling in the world, becos there is so much more to the book than the page u were stuck on”.

“What are the sentiments of masses on Social Media after Salman and Shahrukh Khan hugged each other�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• About 41% posts were made with positive sentiments as their fans were elated with this reunion. Only 14% posts were made with negative sentiments, with a few people commenting that there are better things to do in life rather than following the personal lives of two people. 45% posts were made with neutral sentiments.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Salman and Shahrukh khan in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Googlplus (490 posts) and Twitter (186 posts) were very active but Yahoo topped the list with the number of users posting across it being more than 1000.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

Social media networks were very active with respect to the event. As can be seen from the analysis below, social media networks have come alive since yesterday.

• We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose a brand wants to associate with Shahrukh Khan or Salman Khan then, it could do a quick sentiment analysis to understand if the views of the masses are positive or negative about them. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.

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