Analysis of people’s perception on Once upon a time in Mumbai dobaara

The sequel to Ajay Devgan’s super hit movie Once upon a time in Mumbai hits the theatres on 15th August. With Akshay Kumar playing the role of the Don this time, the movie is expected to cross the hundred crore rupees mark. The movie has everything that any movie buff would want to see: It has the star power of Akshay Kumar, Sonakshi Sinha and Imran Khan, great songs and 80s gangster masala and looks all set to get high box office collections. The only obstacle that it may face will be Shahrukh Khan’s Chennai express which has already crossed the hundred crore Rupees mark and is still going strong. So, the answer that everyone wants to know is will it be able to pipe down Chennai Express or not? Though we can’t exactly say a yes or no but we can give you a pretty good idea about the most honest views on the movie and recent trends with respect to OUATIMD on social media networks.

We know you are wondering “What are the sentiments of masses on Once upon a time in Mumbai Dobaara�? So here are the reviews of movie buffs on OUATIMD before its release:

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• With only 12% negative posts around the movie, the movie is expected to make it big. The number of positive posts about the movie were 40% (851 posts), which is much greater than Chennai Express (See our older blogs to see the post sentiment analysis of Chennai Express). So, you can clearly see that the movie is hitting the screen with huge hype and expectations which are even greater than Chennai Express.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around keywords OUATIMD in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook were the most active. Though users on Google Plus and Yahoo were catching up.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, the social media networks have been very active with respect to movie. In fact, after 12th August the number of posts about the movie has multiplied across all social media networks. Googleplus saw a downwards trend after 13th August, which may be a worrying trend for the social media team of OUATIMD and should be researched upon or it may be a part of their social media strategy to focus more on Facebook and less on Googleplus.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose,if a brand wants to associate with OUATIMD, then it should do a quick sentiment analysis on the movie and understand the public sentiment about the movie. If the sentiment is positive then it will be extremely beneficial to associate with the movie or the movie’s stars. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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