Analysis of people’s perception on Satyagraha

Prakash Jha is known for making socio-political movies which generally touch controversial issues. His next directorial venture Satyagraha is no different and is loosely based on Anna Hazare’s Satyagraha movement against corruption. The movie has every ingredient that is present in a blockbuster: Drama, suspense, big names such as Amitabh Bachchan and Ajay devagan, fight against corruption, and not to mention Prakash Jha’s subtle yet witty direction.

So should you watch Satyagraha? Were the trailers liked by audiences? What are initial reviews of the movie? What did Taran Adarsh say about the movie? On which social media networks did the social media strategy of Satyagraha’s PR team work and on which networks did it backfire?

So, let’s merge all the above questions and answer the key question “What are the sentiments of masses on Satyagraha�?

It is a well-known fact that the most honest reviews about any topic are found on social media and we will do exactly what the title of the blog says. We will give you real time insights on the postings about Satyagraha: Daily and hourly posts, positive and negative posts about the movie, and the details of all those who are influencing the movie’s responses on social media. Whether Satyagraha will be a hit or a flop or whether the box office collections of Satyagraha will sour after the big opening that the movie is all set to get will be another story but we surely can offer you a lot of crucial insights on the movie’s performance via social media keyword tracking.

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• With only 15% negative posts around the movie, the movie is expected to make big on the box office. The number of positive posts about the movie were 41% (1006 posts), which shows that the movie has generated enough Euphoria across the social media. (See our older blogs on once upon a time in Mumbai dobara, Chennai Express and Madras Cafe to see how Satyagraha has more percentage of positive posts than all these movies). So, our verdict would be to go for the movie.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around keywords Satyagraha in all the major social media networks and found:

• Analysis of social networks clearly showed that users on Facebook were the most active. There were around 710 posts on GooglePlus about the movie which is a decent number of posts for any movie. So, the analysis shows that the PR team of the movie has done a decent job on Facebook and Googleplus but has failed on twitter as the number of posts on twitter was even less than 500. This is a big social media setback for any movie as Twitter can act as huge promotion channel and must never be ignored.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, the PR team of Satyagraha is on the right track and has been generating sufficient amount of hype across social media. The posts about Satyagraha were peaking on 28th August’2013 across all the major social media networks and have been on a constant rise since the last week.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose,if a brand wants to associate with Satyagraha, then it should do a quick sentiment analysis on the movie and understand the public sentiment about the movie. If the sentiment is positive then it will be extremely beneficial to associate with the movie or the movie’s stars. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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