Social Media marketing – Emerging Trend

Social Media Marketing is a means to grab attention, connect with audience and gain website traffic for your organization. The most important aspect of social media is content as it attracts the attention of readers and encourages them to like, share and comment on the post and this in turn engages more users from across the globe. As content is the king in social media, it is essential that one maintains originality to engage and entertain the viewer so that the content goes viral if they share it with other people. Social Media helps people from across the globe to interact with each other and build both personal and professional relationships.

Microblogging is recently seen as an emerging trend across the globe and Twitter as a platform has transformed non – bloggers into micro bloggers. This has further given rise to photo blogging with the advent of platforms like Instagram and Pinterest. Facebook offers a plethora of services such as liking, sharing, commenting on a particular post/photo/video etc. YouTube is predicted to be the next television channel of the globe whereas LinkedIn has emerged as a professional network. With these emerging platforms the scope and reach of the traditional media has been challenged and it is being replaced by these new media. It goes to show that the time and attention of the audience is most critical for any business operating on social media platforms as there no barriers to time and space.

In today’s era it is essential that every business/firm/organization whether big or small are present on social media platforms as audiences first check information about them online. Hence every company must monitor their social media content and platforms on a ‘minute to minute basis’. It shows an organization’s commitment, helps them to know what people are talking about them and engage the users towards the brand and promotional related activities. Tools such as Facebook Insights, Twitter Handles etc. provides real time search results due to immediacy of messages. This can also be integrated with the concepts of SEM and SEO and Online Reputation Management.

As people like and share they become advocates of your brand and act as catalysts by spreading awareness, generating interests and finally spreading the communication message about your brand/product. This can either lead to positive or negative word of mouth publicity over the web about a company. A digital campaign can be integrated with a campaign for traditional media to utilize the power of social media effectively. Also Apps have been developed to integrate various social media platforms, thus linking what you might have posted on Twitter with Facebook and YouTube etc.

Thus conversations about your brand can be monitored and measured in real time; effectively giving you a chance to gain insights in the market, giving your business a digital identity, interacting with customers and building your brand in the right direction.

Use your pretty fingers and start typing away now!

Blog by:- Jasbeen Chunara

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