Analysis of people’s perception on Miley Cyrus

“Either you die a hero or live long enough to see yourself become a villains?. If there’s a celebrity that has truly made us understand the meaning of these words, then it is: Miley Cyrus. There was a time when this Disney star was loved by all. Kids, teenagers, parents of those kids and teenagers, teachers of those kids and teenagers, the list went on. However that is not the case now. Since 2013, Miley Cyrus has earned a name for herself. She dances wearing weird dresses, makes eerie dance moves, and does various other acts to show her rebellious nature. Surprisingly, all this has rewarded her with a new set of more loyal fans, tremendous success and fame. Only time will tell whether she will end as the next Madonna or a nobody who tried to be somebody.

“What are the sentiments of masses on Miley Cyrus�?

Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• You can love her, hate her but can’t ignore her. If we analyse the last few posts about her, we will find that over 40% posts made about Miley have been positive. This clearly shows that the Disney star enjoys some popularity online.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Miley Cyrus in all the major social media networks and found:
•Analysis of social networks clearly showed that users on Yahoo topped the charts when it came to posts about Miley Cyrus. Twitter and Google Plus users were also active about Miley Cyrus.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, Miley came into news around 22nd December. Twitter users were posting about her the maximum during the pre-Christmas period while Facebook users started posting wildly about her more on 24th December.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a brand wants to associate with Miley Cyrus, then it should do a quick sentiment analysis about her and understand the public sentiment towards her. If the sentiment is positive then it will be extremely beneficial to associate with her. Hence, myRosys can be a powerful medium that simplifies marketing research.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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