Importance Of Influencer Management On Social Media

How can brands amplify their campaigns without spending a cent on advertising? This question has haunted marketers for decades. Everyone including the great marketing visionaries, from Philip Kotler to Peter Drucker have spent months finding the solution to this million dollar question. Have they succeeded in finding the answer? Yes, they did! The answer to this million dollar question lies in two words “Influencer Management�.

The answer leaves us with more questions than solutions. What does influencer management even mean? Is it worth the pain? And how come it’s free in this consumer-centric opportunist market?

Let’s start this with explaining what an influencer is: “In every community, there exists some well-read and wise members that have the power to affect others’ decisions. These selected few, are known as Influencers. Finding and connecting with them and using their word of mouth to market your products or services means Influencer Management�. Voila, explaining the first part was easy.

Influencer management in the virtual world:

The exhilarating and mind-bending content writers, with whom people connect easily and readily are usually the influencers of the virtual world. They are usually buyers of certain products/services or third parties. They can be easily spotted out with tons of likes and comments and shares on almost every social media ever known. But do you think that such thought leaders have so much influence, that they can drag their readers to markets to empty their wallets? Don’t ponder, as you already know the obvious answer.

So Influencers are the people who can create an impact on your industry through their content. In simpler terms, they are the online speakers for your product, service or industry. They could be the bloggers who reach an audience relevant to you, referral sources, and editors of newsletters that hit your target audience or even your loyal customers. Influencers are specific to discrete market segments and usually promote products and services out of passion. The question is how to find right influencers for your business? Finding an influencer to share your content so that it can be viewed by his/her followers is very difficult. This is where tools like myRosys come into picture.

Easesocial provides an easy way to find the right influencers. The whole process can be explained under three easy steps.

1. First step, would be to ‘Identify Influencer’. myRosys enables you to track keywords relevant to your industry and find out the people posting the most about those keywords. It then automatically, ranks them on the basis of their online popularity by giving them an Escore.

2. Second step, would be to find out ways to build online / offline relationships with your influencers. Building relationship with your influencer is the most important and difficult task as this would help you leverage the benefits of his reach. There are a plenty of ways to reach out and make a connection through social media accounts. Identify a list of people you want to get in touch with and also a list of people who you might know who also knows those people. Ask for a quick introduction and take things from there. Some suggestions:

Online methods:
• When we talk about influencers we often mean bloggers. Blog Search could be used as a tool to find and build relationship with your influencer.
• Organize a webinar inviting all your potential influencers could be a way to stimulate their interest.
• Do not forget to search communities and fan pages on Facebook etc.
• Twitter search and LinkedIn connections can also be used for relationship building.

Offline methods:
• Organize a special event/seminar/conference can be a good way to connect and build relationships. Invite all those people who you can think of as your potential influencer.
• Meet them at related business parties, conferences and seminars.
• Search relevant “clubs� or “associations� in your city or country and see if they are also the members there.
• Attend related events put on by your local galleries where your influencers show up.
• Attend related events put on by your local galleries where your influencers show up.
• Make sure you attend the Chamber events at least once in a year. Keep networking at local craft fairs and shows.
Don’t forget to prepare a list of various other companies and clients who will also be in attendance at that event. Also, follow up with a simple e-mail or telephone call.
After you’ve connected with some people, keep offering to help them out. Connections can be built by providing something of value first; may be a comment on their posting to start with.

3. Third step, would be how to connect with your influencer. Once, you have made the first touch point with the influencer, you can directly connect his/her social media account with myRosys by entering the influencer’s Twitter or Facebook id. After the influencer has accepted the connect request, all your future social media posts can be directly sent to the influencer for amplifying your campaigns.

Steriods are healthy for your social media campaigns. Hundreds of social media experts use myRosys to boost their campaigns. Spend 5 minutes with our consultant to save 500 man hours this year. do get in touch for a 15 minutes no strings attached demo!