Analysis of people’s perception on the X-Men: Days of Future Past movie

Isn’t it great to watch Wolverine tearing up enemies with his Adamantium bonded claws? That same Adamantium makes his body indestructible with exception of Adamantium itself. Beat that. So, the Friday is finally here with another action packed movie “X-Men: Days of Future Past.�

This movie is a sequel to the ongoing X-Men series of movie based on Marvel comics bearing the same name. Seems like quite a complicated story; time travel and all that. If you’ve watched don’t forget to share your valuable comments. We did some social media sentiment analysis to find out what the folks are talking think about this movie on social media and below are given some of the findings using myRosys tool.

“What are the sentiments of masses on X-Men: Days of Future Past movie�?

The most used key words were: claws, comics, cover, days, good, magneto, marvel, wolverine, xmen, variant, mystique and etc. Here are the key findings of the people’s perception based on the sentiment analysis performed using myRosys:

• About 45% posts carried neutral sentiments where as 36% posts show positive sentiments and 19% posts show negative sentiments. It seems like about one third people were excited about this movie and hoping that this Friday will be great. But, why half of the posts show neutral sentiments? It seems though this sequel didn’t live up to your expectation which is also backed by high volume of negative sentiments

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around X-men: Days of Future Past movie in all the major social media networks and found:
• Analysis of social networks clearly showed that Twitter was as lively as ever with a whooping 3600+ tweets constituting about 36% of all posts that we monitored in the given time period which was closely matched by Yahoo with 3000+ posts (30% of all posts) followed by Facebook and Googleplus with 1700+ and 1200+ posts respectively. Well, people are going twitter way these days.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

There were 2 dates with higher no of posting on Twitter, 21st May and 23rd May. It could be because on 21st May, you’re discussing how this movie would be based on the trailer and you’re all excited for Friday. However, 23rd May was the release day of this movie and you just shared your valuable feedback among your friends. Though Facebook, Yahoo, and Googleblogs kept their ongoing pace, Googleplus started gaining momentum later; a good sign of-course.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• When someone wants to understand the public sentiment about a particular movie or an actor or a character, he/she should do a quick sentiment analysis about them and understand the public opinion. If the public sentiment is positive then it may be a good idea to go ahead with the decision to promote a certain movie or character. Hence, myRosys can be a powerful medium that helps you understand the true sentiments of people about the movies and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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