When it comes to business blogging, there is content, and then there is content that sells. The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.
There are  4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.

http://www.socialmediaexaminer.com/how-to-create-content-that-sells/