Word of Mouth Marketing (WOMM) is an unpaid form of promotion in which satisfied customers tell other people how much they like a product or a service. According to a research, 92% of consumers take recommendations from their loved ones over any… Continue Reading →
By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo…. Continue Reading →