Content marketing is an approach focused on creating and sharing valuable content with the right audience to foster relationship. Majority of leading brands are using effective content marketing strategy as it help brands connect and engage with audience and drive… Continue Reading →
Google have decided to stop showing search results as you type – a feature rolled out in 2010. The reason shared by google to why Instant Search is going away is that over 50% of users do their searches on… Continue Reading →
Social Media Day (30 June) was launched by the popular website Mashable back in 2010 as a way to recognize and celebrate social media’s impact on global communication. In modern times, Social Media has been widely used by individuals and… Continue Reading →
Word of Mouth Marketing (WOMM) is an unpaid form of promotion in which satisfied customers tell other people how much they like a product or a service. According to a research, 92% of consumers take recommendations from their loved ones over any… Continue Reading →
In an effort to better cater to newcomers, Twitter rolled out a new UI design today. As part of the redesign, profile icons are now round instead of square, the reply icon is reflected by a chat bubble, and likes… Continue Reading →
Last week’s US President, Donald-Trump announcement to withdraw from the Paris climate agreement created a lot of buzz in the world around, especially on Social Media Platforms. While some people welcomed the move considering it to be beneficial for people of United States, there… Continue Reading →
Late night mysterious tweet by US President Donald Trump “Despite the constant negative press covfefe”, has not only left his followers baffled and a little concerned but has also made the entire social media audience going crazy to search the… Continue Reading →
By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo…. Continue Reading →
In this article, you’ll discover 10 Facebook tips to widen your visibility and reach during the holiday season. Before you utilize the power of Facebook, take the time to plan your promos and content. #1: Create a Content Calendar With… Continue Reading →
Wondering which key performance indicators (KPIs) matter on each platform? In addition to revenue, there is real value in knowing how many people engage with your social media posts. In this article, you’ll discover which KPIs to track for Twitter,… Continue Reading →