Analysis of people’s perception on Narendra Modi

“A leader with a differenceâ€? is what every Indian wants in the current general elections 2014. There is a high chance that you might have come across this slogan “Ab ki baar Modi Sarkarâ€? in almost every media channel of India. In the second part of our myRosys’s Elections 2014 series, we aim to keep you informed with the latest social media reviews for the top notch Indian politicians who are fighting for the prime ministerial seat. We have put forth the sentiment analysis and people’s perception on BJP-led NDA’s prime ministerial candidate – Narendra Modi. Narendra Modi is currently serving his fourth term as a chief minister of Gujarat and often hailed for his work towards the development of Gujarat state. He is currently leading the campaign for Bharatiya Janata Party in the Lok Sabha elections 2014 from two constituencies – Varanasi and Vadodara. Let’s take a quick look on the sentiments of masses on Social media to know their perceptions on Narendra Modi.

“What are the sentiments of masses on Narendra Modi as a potential prime ministerial candidate?”

• There were 24% positive posts about Narendra Modi and at the same time 20% negative posts about him. Majority of posts were neutral accounting to 56% of the total posts. The reasons for the mixed reactions may be due to the rift in the perception of people for Modi and his controversial figure.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Narendra Modi in all the major social media networks and found:
• Analysis of social networks clearly showed that users on Twitter and Yahoo are the most active with over 800+ tweets about Narendra Modi. Users were also active on GooglePlus and posted about 350+ posts apart from Facebook and Googleblogs.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, people tweeted the most about Narendra Modi on 6 April and 8 April as compared to any other day. Users on Twitter, and GooglePlus were posting the most about Narendra Modi especially before the onset of the general elections 2014 and due to his massive rallies across the country.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a elector wants to understand the public sentiment about the prospective candidate he/she wishes to cast their vote, then they should do a quick sentiment analysis about them and understand the public sentiments whether they rightly deserve the vote or not. If the public sentiment is positive then it may be a good idea to go ahead with the decision to cast your vote to the desired candidate. Hence, myRosys can be a powerful medium that helps people understand the true sentiments of people about the candidate and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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