Given the enormous reach of Internet services, online marketing has taken a huge leap and unless you are ready for it, you will be left behind. Here are a few tips and strategies that can give you an edge over others when it comes to reaching out to netizens.

1. User Engagement through Gamification:
People today lead a time starved lifestyle and continuous bombardment of ads, pop-ups, videos and rogue links that are hindrance to work or the primary purpose of surfing the net often frustrate them. Evidence of this frustration is propping up of and popularization of various ad-blocking softwares. One of the most successful alternatives to gain favourable mind share is Gamification. Games with embedded ads or the ones that teach the potential customer how to use your product can go a long way in generating leads. This should veritably be followed by positive reinforcement that satisfies an individual’s psychological and social need to be successful and keeps him coming back to your webpage.

2. Informative, Interesting and a Little Risqué:
You should always look for stuff that is not only informative and relevant but also interesting. We live in the information age, so unless you are a NEWS company you need not scratch your head wondering where to find a journalist from. The million dollar question is “How can I be interesting?� Be an opinion leader and be a little risqué in your approach. Doing what is not expected from your brand will definitely attract eyeballs. Even though it may offend a few, it may help you gain a wider audience. The approach is widely followed by marketers as evident from the advertising mascot of Amul, The Amul Girl that helped Amul butter win over the entire nation through captivating depiction of everyday realities.

3. Crowdsource for ideas:
Crowdsourcing is outsourcing a part of work to people at large (in your case online population) rather than getting it done by traditional employees. This could help you understand what customers actually expect from your brand. An excellent source of innovation and remaining connected to customers, Crowdsourcing can save companies millions of dollars that they spend on research and test marketing. Results can be delivered quickly and be a better representative of people’s expectations.

4. Monitor Sentiment Analysis:
If you are not comfortable with analytics, there are a number of free tools such as Google Analytics and Hootsuite that can be used to track the nature of association with customers, demographics of respondents, time people spend on your posts/blogs and to estimate correlation of your online marketing activities with final converts and return on investment. Analytics can also be used to compare your company’s efforts with those of your competitors and to streamline your webpage’s optimization efforts.

5. Sense and Actuate:
After evaluating your marketing efforts, the next step is to refine which is a continuous process. Analysis of your online campaigns will help you identify lacunas that need to be filled the next time. The key here is to remain patient and resilient. Choose platforms that have done well for your campaigns and focus more on them.

The above tips will help you get started. Keep reading our blogs to know more on online strategies. Ease Social team works on a wide range of topics and engage with clients, analysts and practitioners to refine the list that is attractive to millennial while not ignoring the fads. Contact us for dedicated services.
Signup for a demo now: myRosys Demo