Analysis of people’s perception on the Indian National Congress manifesto

As the election season proceeds, the fight among the major political parties is getting even more intense. The eyes are on the manifestos and they indeed tell a lot. To help you make your decisions without going through pages of promises and accusations, we will present social media analysis of manifestos of three political parties: INC, BJP and AAP.

“What are the sentiments of masses on Indian National Congress manifesto”

INC majorly talks about empowering scheduled castes and tribes, minorities and women by enhancing their legal protection, ensuring focused spending of funds on weaker sections of the society an through reservations in education and jobs. Has Congress managed to strike chords with the masses? Let’s find out people’s perception on the basis of sentiment analysis performed using myRosys.

• 48% of the posts regarding Congress’ Manifesto were negative, while only 28% were positive. The primary reason for such a skewed perception could be ascribed to anti-incumbency factor and failure on the part of INC to make major impact especially in UPA’s second term.

The most commonly used words in the posts are depicted in the following Word Map.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around “Congress Manifesto 2014� in all the major social media networks and found:
• Analysis of social networks clearly shows that users were most active on Facebook with over 230 comments. Googleblogs and GooglePlus were also able to garner enough traction with 44 and 56 comments respectively.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, people commented the most on 20th April as compared to any other day. This sudden spike in activity could be ascribed to the fact that 20th April was a Sunday. We usually observe such spikes on weekends.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a elector wants to understand the public sentiment about the prospective candidate he/she wishes to cast their vote, then they should do a quick sentiment analysis about them and understand the public sentiments whether they rightly deserve the vote or not. If the public sentiment is positive then it may be a good idea to go ahead with the decision to cast your vote to the desired candidate. Hence, myRosys can be a powerful medium that helps people understand the true sentiments of people about the candidate and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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