As per the new update, businesses will soon be able to find a new home on Instagram.

The update, which we first got a look at earlier this month, will add a prominent “contact” button to profiles, detailed analytics tools and easier access to promotion tools, which turn Instagram posts into ads.

For users, it will be easier to interact with stores and brands outside of the app. Companies will be able to add contact details or text message option to their profile, along with directions. Instagram will also give users with business profiles access to analytics – the first time such tools have been available within the app.

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