“I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.” – Mike Krieger
The co-founders of photo-sharing giant Instagram, Kevin Systrom and Mike Krieger, resigned from their duties this week. Instagram was founded in 2010 and at first, was a location check-in app called Burbn. Mr. Krieger, an enthusiastic user of Burbn, met Mr. Systrom and they decided to work together. Eventually, Burbn was retooled and launched as Instagram.
Instagram instantly became popular in Silicon Valley turning everyday people into amateur photographers.
Instagram eventually caught the eye of Mr. Zuckerberg, who realized how powerful Instagram’s nascent photo-sharing network would become, and saw the increase in photo-sharing activity across his own social network. Facebook purchased Instagram for $1 billion in cash and stock. It was Facebook’s biggest acquisition at the time and came a month before the social network’s initial public offering.
We used our social media management software, myRosys, to analyze social media conversations around the Instagram’s co-founders resignation and analyzed the user sentiments. Here are our findings:
- Word Cloud – It shows the prominent keywords used on various social media platforms related to the resignation of Instagram’s co-founders. We discovered that “cofounders”, “resignation,” and “Zuckerberg” were used most prominently on social media platforms.
- Sentiment Analysis: Analysis of the posts and word sentiment shows a negative sentiment of users.
- Top Liked Posts: Posts on Twitter got the largest number of likes and engagement by the users.
- Top Retweeted posts: Top retweeted posts show people were very surprised to hear this news.
We found that the users on social media are not appreciating this gesture and trying to figure out the real reason behind the resignation of Instagram’s co-founders.
Whatever the reason will be, we hope that Kevin Systrom and Mike Krieger will come up with a new creative, engaging App/service.