The 21^st Conference of Parties, (COP21) is the annual meeting of all the countries that wish to take action for the climate. This year, the conference is taking place in Le Bourget, France, from 30^th November to 11^th December. This Paris Climate Conference has gained much attention on social media, as the top countries in the world are participating in the summit. We used our social media marketing management software, myRosys, and analyzed the conversations that people had on social media, about the topic.

Social media monitoring around the Paris Climate Conference gives the most prominent keywords with the help of words cloud analysis. The report clearly shows that conference, climate, Paris, cop21, and global were the most talked about words.

The sentiment analysis shows the orientation of sentiments of the people talking about the topic. Most of the people used positive words in their posts, about the conference.

The Network Noise analysis tells us the peak hours and day on which the social media activity about the topic has been the most. It can be seen that 29^th November was the day with the maximum network noise. This is because it was a day before the start of the conference, when all the representatives of difference countries reached Paris.

Our social media tool also reports the top retweeted/ shared posts on the social media platforms like Twitter and Google+. It is clear from the screenshot above that the tweet of David Shukman, (editor of BBC) and Narendra Modi (Prime Minister of India) are the most shared posts.

Use our social media marketing management tool, myRosys, to monitor social media more effectively and enhance the reach of your social media campaigns.