Analysis of people’s perception on Rahul Gandhi

Who will be the future Prime Minister of India? This is a burning question in the current general elections with an estimated electoral strength of 81.45 crores – the largest in the world! The general elections of 2014 is set to become the longest election in the country’s history to constitute the 16th Lok Sabha and elect the new prime minister of India. As a part of myRosys’s Elections 2014 series, we aim to keep you informed with the latest social media reviews for the top notch Indian politicians who are fighting for the prime ministerial seat. To begin with, we bring to you the sentiment analysis and people’s perception on Congress Vice President Rahul Gandhi. Rahul Gandhi represents Amethi as its Member of Parliament (MP) and currently leading the campaign for Indian National Congress party. Lets take a quick look on the sentiments of masses on Social media to know their opinions on Rahul Gandhi.

“What are the sentiments of masses on Rahul Gandhi as a potential prime ministerial candidate?”

• There were 25% positive posts about Rahul Gandhi and at the same time 36% negative posts about him. About 39% the posts were neutral about Rahul Gandhi. The reasons are quite obvious in the current election mania with the ever changing dynamics of political scenario and unclear promises of party leaders.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Rahul Gandhi in all the major social media networks and found:
• Analysis of social networks clearly showed that users on Twitter are the most active with over 1000+ tweets about Rahul Gandhi. Users were also active on GooglePlus and posted about 290+ posts apart from Facebook, Googleblogs and Yahoo.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, people tweeted the most about Rahul Gandhi on 6 April as compared to any other day. Users on Twitter, and GooglePlus were posting the most about Rahul Gandhi especially during his recent election rally in the Capital and the announcement of Smriti Irani to contest against Rahul Gandhi in Amethi.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a voter wants to understand the public sentiment about the potential candidate he/she wishes to cast their vote, then they should do a quick sentiment analysis about them and understand the public sentiments whether they rightly deserve the vote or not. If the public sentiment is positive then it may be a good idea to go ahead with the decision to cast your vote to the desired candidate. Hence, myRosys can be a powerful medium that helps people understand the true sentiments of people about the candidate and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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