Just when you feel, that you have begun to get a grip on the different platforms of social media marketing, a new one pops up. Snapchat is the latest social media marketing tool, which is creating a buzz everywhere. But don’t worry, it is quite user friendly and with a few tips and tricks you can ace the social media marketing on snapchat.

1. Provide real time insights: Use Snapchat to provide real time insights and direct access to live events. It can be used to showcase a range of events such as product launches, trade shows etc. Snapchat builds excitement and curiosity among the users because it serves an authentic view of event happenings.

2. Ask customers to participate: Snapchat is the hub of user generated content marketing. It is a social media marketing tool that facilitates a two way interaction with customers. Ask customers to send snaps and make them feel involved and a part of the campaign. For example, curate contests on snapchat to create a buzz around your product.

3. Take your consumers behind the cameras: Use this social media marketing app to take your viewers on a virtual journey behind the curtains. Show your company values, employee activities etc. Showcase birthday parties, employee outings and create and elevate customer engagement.

4. Utilize the time limit of the snap well: Some of you might take the 10 second snap limit of the social media marketing app as a drawback, but if put to use the right way, it can actually be an effective feature. The time limit is enough to capture viewers and deliver a short, crisp and effective message.

More than 400 million snaps are shared everyday. Be a part of the change and tap the audience through the right channels in order to be effective. Follow these simple rules and fully optimize this social media marketing platform.