Analysis of people’s perception on Arvind Kejriwal

Anger spreads faster than joy and this is evident from the recent political history where we’ve seen the rise of the dark knight, Mr. Arvind Kejriwal. The history is never going to forget his sudden political ascend to become the CM of Delhi for a brief period by exploiting the common man’s anger and hatred towards corruption, inflation and misgovernance. With all these recent developments, Arvind Kejriwal and his Aam Aadmi Party have become one of the prominent figures in the ongoing election. We have put forth the sentiment analysis and people’s perception on Aam Aadmi Party – Arvind Kejriwal.

He is currently leading the campaign for Aam Aadmi Party in the Lok Sabha elections 2014 powered with the slogan “Ab, ‘AAP’ ki shakti se chalega desh”. He is competing against BJP’s prime ministerial candidate Mr. Narendra Modi from Varanasi constituency. Let’s take a quick look on the sentiments of masses on Social media to know their perceptions on Arvind Kejriwal.

“What are the sentiments of masses on Arvind Kejriwal?”

• There were 20% positive posts about Arvind Kejriwal and at the same time 27% negative posts about him. Majority of posts were neutral accounting to 53% the total posts. The possible reasons for the mixed reactions on Arvind Kejriwal could be his impulsive nature and the anger of people for his resignation.

• myRosys defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.�

myRosys monitored social media responses around Arvind Kejriwal in all the major social media networks and found:
• Analysis of social networks clearly showed that users on Twitter were the most active with over 2900+ tweets about Arvind Kejriwal. Users were also active on GooglePlus and Yahoo and posted about 1100+ post and 990+ posts respectively, apart from Facebook and Googleblogs.

Here are some comments posted across social media networks, myRosys shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)

As can be seen from the analysis below, people tweeted the most about Arvind Kejriwal on 6th, 7th and 8 April as compared to any other day. Users on Twitter, and GooglePlus were posting the most about Arvind Kejriwal especially when he came to power in Delhi as a chief minister and after his resignation, and also during the attacks on him while campaigning for the ongoing Lok Sabha elections 2014 across the country.

We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.

• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.

• myRosys also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.

• Suppose, if a voting member wants to know the public sentiments about the member of party he/she wishes to elect as their leader, then they should do a quick sentiment analysis about them and understand the public sentiments whether they rightly deserve the vote or not. If the public sentiment is positive then it may be a good idea to go ahead with the decision to cast your vote to the desired contestant. Hence, myRosys can be a powerful medium that helps people understand the true sentiments of people about the candidate and make an informed decision.

• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.

You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using myRosys. Sign up for myRosys today and experience the power of social media.
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