“As a company itself, Apple is very easy to understand. They’re really not a complex company.” – John Gruber
Started in a garage of co-founder Steve Jobs in 1976, Apple has changed how consumers connect with one another and how businesses conduct daily commerce. Who would have thought the company that needed a $100M investment from Microsoft to bail it out will not only surpass Microsoft’s market cap, but also become the first US company to reach a $1 trillion capitalization.
Apple achieved this milestone on August 2, powered by a decade-long rise fuelled by its ubiquitous iPhone that transformed it from a niche player in personal computers into a global powerhouse spanning entertainment and communications.
We used our social media management software, myRosys, to analyze social media conversations around this unique achievement of Apple and analyzed the user sentiments. Here are our findings:
1. Word Cloud – It shows the prominent keywords used on various social media platforms related to the Apple Inc. We discovered that “Apple”, “Trilliondollar,” and “Inspiration” were used most prominently on social media platforms.
2. Sentiment Analysis: Analysis of the posts shows a neutral sentiment of users, whereas word sentiment analysis shows a positive sentiment.
3. Top Liked Posts: Posts on Twitter got the largest number of likes and engagement by the users.
4. Top Retweeted posts: Top retweeted posts shows people are very peculiar about making a comment on social media about Apple Inc and its feat.
There are many multinational giants in the queue to become a Trillion Dollar company. While we were writing this blog, Amazon became the second US company to achieve this feat. We expect Microsoft and Google to follow the suit.