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Discover KPIs to track Social Networks

Wondering which key performance indicators (KPIs) matter on each platform? In addition to revenue, there is real value in knowing how many people engage with your social media posts. In this article, you’ll discover which KPIs to track for Twitter,… Continue Reading →

Did Social media failed to catch hold of US citizens’ sentiments during Presidential Elections-2016?

It is beyond doubt that Social media has exerted an unprecedented influence on the 2016 United States presidential election, driving, rather than merely following, developments; right from the very start. Till the last day before polls and even today during the buildup… Continue Reading →

10 Ways to Improve Facebook News Feed Exposure

Do you wish more people interacted with your Facebook posts? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover 10 ways to increase… Continue Reading →

Get started with Facebook Lead Ads for B2B

Lead ads are among the newest and smartest in social advertising options. Show your company’s product/service to your audience within their natural social scrolling, ask them to self-qualify their interest and share their information, all without leaving their feed? Genius…. Continue Reading →

Facebook Launches ‘Messenger Lite’ to Provide Access to More Regions

Earlier this year, Facebook Messenger reached the milestone of one billion monthly active users, putting it in the exclusive company of Facebook’s main app (1.71b MAU), WhatsApp (1b MAU) and YouTube (1b MAU) as the only apps in the world with over a… Continue Reading →

Latest Updates: Save Draft Feature from Instagram

To keep you up to date with social media, here are some of the news from industry. Instagram Rolls Out Save Draft Feature: Instagram released a Save Draft feature that allows users to “start creating a post, … save it as a… Continue Reading →

Steps to get a Verified Twitter Account

Celebrities, politicians, athletes, and brands have them, and now you can too. We’re talking about verified Twitter accounts. These accounts, which are typically maintained by public figures and organizations, help users find high-quality accounts to follow and connect with a… Continue Reading →

Five social media marketing secrets for every marketer

Four years post founding Facebook, Mark Zuckerberg predicted that the content shared on the platform each year would be twice the amount shared the previous year. Two–thirds through 2016, and his proclamation seems to be perfectly on cue. Competing against the ever-expanding… Continue Reading →

Facebook Messenger now has a Buy Now Button

Facebook has announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app. Messenger has allowed brands to engage customers using bots since April. Until now, if someone was ready to buy,… Continue Reading →

The 3Cs Strategy for Digital Marketing

Digital marketing is more than creating Facebook and Twitter handles; it’s about understanding your audience and choosing platforms that can make the most impact for your brand. When we create a digital marketing plan for our clients, we must ensure… Continue Reading →

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