Social Media Perspective of Facebook Data Breach

“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you” – Facebook CEO Mark Zuckerberg. In light of the recent Facebook user data breach involving a Trump-connected data-mining firm Cambridge Analytica,… Continue Reading →

Social Media Analysis on YouTube’s Latest Update

YouTube have recently updated its iconic Logo and UI design for mobile App. It is observed that this is the biggest change the YouTube logo has received over the years, as earlier changes were minor tweaks. Also, the mobile app… Continue Reading →

Social Media Analysis on Importance of Content Marketing

Content marketing is an approach focused on creating and sharing valuable content with the right audience to foster relationship. Majority of leading brands are using effective content marketing strategy as it help brands connect and engage with audience and drive… Continue Reading →

Social Media Analysis on Google’s update – No more Google instant search

Google have decided to stop showing search results as you type – a feature rolled out in 2010. The reason shared by google to why Instant Search is going away is that over 50% of users do their searches on… Continue Reading →

Three Tips for Effective Word of Mouth Marketing for a Software

Word of Mouth Marketing (WOMM) is an unpaid form of promotion in which satisfied customers tell other people how much they like a product or a service. According to a research, 92% of consumers take recommendations from their loved ones over any… Continue Reading →

Using Influencer Campaigns for Real-Time Amplification

By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a standalone product endorsement campaign — but it shouldn’t stand alone in a silo…. Continue Reading →

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